A Formulated Technology Column
One thing is no longer arguable among Silicon Valley observers: a time of reckoning has arrived for startups. Many startups, whose growth has been fueled not by profits, but by venture capital dollars, will fail – not because they don’t provide good services or because their platforms don’t fundamentally make our lives better, but because […]
Significance In many ways, Apple’s WWDC keynote yesterday was their most important one in years. They improved on just about every single feature imaginable on OS X and iOS, in addition to adding more features – some of which weren’t expecting. But true to its namesake, WWDC is a conference for developers… not the regular people. Which […]
It’s human. If there’s one way I can summarize why Apple’s pre-holiday “Misunderstood” ad got such a huge reaction, it’s probably that. It’s human. It connects with the audience at a level that most advertising companies can’t seem to nail, even those who have been in the industry for decades. The narrative plot for the […]