A Formulated Technology Column
It’s human. If there’s one way I can summarize why Apple’s pre-holiday “Misunderstood” ad got such a huge reaction, it’s probably that. It’s human. It connects with the audience at a level that most advertising companies can’t seem to nail, even those who have been in the industry for decades. The narrative plot for the […]
In 2011, Michael Arrington was fired — very publicly and unceremoniously — from the blog he single-handedly founded, Silicon Valley’s indispensable daily news site TechCrunch. While the reason behind the eventual ousting varied from a power struggle between Ariana Huffington to a disagreement of the acquisition agreement signed with AOL, the underlying reason of why he was dismissed alludes […]
I’ve been thinking a whole lot lately about the pricing model Jessica Lessin and her team decided to go with for their latest premium tech site, The Information. And here’s what I’ve concluded: if you mind the price, or even think that it’s remotely expensive, then they don’t want you. They don’t want you to subscribe […]
The web, by and large, is built to be free and is meant to be supported by advertising. Since its inception on the web, news sites like the The Huffington Post, Reuters, AP, The Verge, Engadget and many others built upon that model and for the most part, they have been successful in their endeavors. […]
When Apple launched the official case for the iPhone 5C, it was perhaps one of the most divisive Apple-designed products in recent times. The official iPhone 5C was made out of silicon, had a bunch of holes on the back (which failed to cover the ugly and distracting regulatory text), came in a wide variety […]